I worked on a project for Apptopia, a mobile competitive intelligence platform. Our goal was to help businesses outsmart their competition by unlocking growth strategies. I refreshed their brand identity, created guidelines, designed landing page prototypes, made graphics, and developed illustrations and icons. To meet the project's challenges and scope, I took a semi-custom approach to revamp the visuals. Our team collaborated smoothly, and I oversaw the project with a project manager, junior designer, and executive assistant. We created wireframes and prototypes following industry standards, making it easy for the development team to integrate the new pages. The new assets and branding we created have empowered Appoptia to promote their services and run impactful marketing campaigns. Overall, we successfully delivered outstanding results that support Appoptia's mission.